EEAT Check TAB

CONTENT = {{tab}} Self-assess your content for quality and people-first approach Evaluating your own content against these questions will help you determine if the content you're creating is helpful, reliable, and aligned with a people-first approach. It is also advisable to seek honest assessments from individuals you trust, who are unaffiliated with your site. Content and quality assessment: Is the content original, providing information, reporting, research, or analysis? Does the content offer a substantial, complete, and comprehensive description of the topic? Does the content provide insightful analysis or interesting information beyond the obvious? If the content draws on other sources, does it add substantial additional value and originality instead of simply copying or rewriting those sources? Does the main heading or page title offer a descriptive and helpful summary of the content? Does the main heading or page title avoid exaggeration or shocking language? Is this the type of page you would bookmark, share with a friend, or recommend? Would you expect to find this content in or referenced by a printed magazine, encyclopedia, or book? Does the content provide substantial value when compared to other pages in search results? Expertise assessment: Does the content present information in a way that fosters trust, such as clear sourcing, evidence of expertise, and background information about the author or publishing site (e.g., links to an author page or an About page)? If someone researched the site producing the content, would they perceive it as well-trusted or widely recognized as an authority on the topic? Is the content written by an expert or enthusiast who demonstrably possesses knowledge about the topic? Does the content contain any easily-verified factual errors? Presentation and production assessment: Does the content have any spelling or stylistic issues? Is the content well-produced, free from sloppiness or hastiness? Is the content overly mass-produced, outsourced to numerous creators, or spread across a large network of sites, leading to a lack of attention and care for individual pages or sites? Does the content have an excessive number of ads that distract from the main content? Does the content display well on mobile devices? People-first content evaluation: To evaluate if you're creating people-first content, answer "yes" to the following questions: Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you? Does your content clearly demonstrate first-hand expertise and in-depth knowledge, such as from using a product, experiencing a service, or visiting a place? Does your site have a primary purpose or focus? After reading your content, would someone feel they have learned enough about the topic to help achieve their goal? Will someone reading your content leave with a satisfying experience? Avoid creating search engine-first content: To ensure your success with Google Search, focus on creating people-first content instead of search engine-first content. Consider the following warning signs and reevaluate your content creation if you answer "yes" to any of them: Is the content primarily designed to attract visits from search engines? Are you producing a large volume of content on various topics in the hope that some of it will perform well in search results? Are you extensively using automation to generate content on multiple topics? Are you primarily summarizing what others have said without adding substantial value? Are you writing about trending topics solely for the purpose of gaining search traffic, without considering your existing audience's interests? Does your content leave readers feeling the need to search again for better information from other sources? Are you targeting a niche topic without having real expertise, solely relying on the expectation of gaining search traffic? Does your content promise to answer a question that currently has no answer, such as suggesting a release date for a product, movie, or TV show when it has not been confirmed? Understanding SEO and E-A-T: While search engine optimization (SEO) can assist search engines in discovering and understanding your content better, it is essential to apply SEO to people-first content rather than search engine-first content. For best practices in SEO, refer to Google's own SEO guide. Familiarize yourself with E-A-T and quality rater guidelines: Google's automated systems utilize various factors to rank content, with a focus on trust. Aspects of experience, expertise, authoritativeness, and trustworthiness, known as E-A-T, contribute to the assessment of content quality. Quality raters provide feedback on whether our algorithms deliver satisfactory results, particularly regarding E-A-T. Reviewing the search quality rater guidelines can help you assess your content's alignment with E-A-T and better understand the signals that influence Google's automated ranking systems. Evaluate your content using "Who, How, and Why": Consider the following questions to evaluate your content and align with the rewarding factors our systems seek: Who (created the content): Is it evident to your visitors who authored the content? Do pages feature a byline when expected? Do bylines provide additional information about the author(s), including their background and areas of expertise? Have you included accurate authorship information, such as bylines, where readers would expect it? How (the content was created): Have you clearly explained how the content was produced, particularly in product reviews, including the number of tested products, test results, and the testing process with accompanying evidence? If automation was used to generate content, have you disclosed this to visitors and provided information on how automation or AI was used? Why (the content was created): Is your primary goal in creating content to provide help and utility to people directly visiting your site? Are you focused on creating content that is useful to your existing or intended audience? Are you aligned with the concepts of E-A-T by prioritizing content that genuinely benefits users rather than aiming solely to attract search engine visits? Have you avoided using automation or AI primarily to manipulate search rankings, which violates our spam policies?

<<Step1>> {{url}} <<Step2>> {{url}} <<Step3>> {{url}} <<Step4>> Given the following keywords: "{{Enter keyword or a group of a few keywords}}" Extract the parts from the received parts which are relevant to the keywords and summarise them in {{How many sentences do you need}} sentences.

<<Step1>> {{tab}} <<Step2>> You are an expert in crafting effective cold emails. Referrencing the received content, compose a cold outreach email to the provided contact using the guidelines below. Refer to the Context section for the purpose of the email. Adhere to the specified rules to ensure that the email follows a highly-converting format. Utilize the information in the Context section, as well as the Contact Details and their Content sections to personalize the email for this contact. Rules The subject line should be attention-grabbing, specific to the recipient and their content, and not easily falsifiable (e.g., avoid using easily faked first names). Begin the email with a strong relational anchor. Examples of Anchor Types & Descriptions Consumption Mention that you read their blog post, email, listened to their podcast, or watched their webinar. Inform them that you have purchased their product. Share a specific benefit you derived from their content. Promotion Notify them that you have shared their content. Let them know that you have endorsed their product. Express your admiration for them and give them positive feedback. Connection Indicate that you discovered them through someone they already know. Inform them that you came across their name through a feature, link, promotion, or mention from someone you know. Suggest getting an introduction from a mutual friend. Mention that you have attended the same conference. Highlight that you have been an affiliate for the same person. State that you have promoted the same content. Share that you have been featured by the same person. Mention that you know them or have met them in person. Find a website that you both link to. Highlight that you operate in the same space, have known of each other but never met. Reference someone they know because you have worked with that person. Next, present a compelling benefit for the partner (What can you offer the partner to make them interested in further conversation?). Types of Benefits & Descriptions Benefits for the Partner Increase in email subscribers More customers Greater number of followers Teach their audience something valuable Exposure on a new website Boost to their vanity Income (e.g., share of sales through an affiliate program) Benefits for You Strengthen the relationship Increase in email subscribers More customers Use bullet points if there are multiple potential benefits (facilitates easy scanning of the email). Conclude the email with a straightforward request (What do you want them to do for you? Provide a clear and easy ask). In most cases, use "Are you interested?" (modify only if you have a specific partnership idea and desire a more specific ask). Context: Purpose: {{Enter why you outreach to them}} Contact details My name + role: {{Enter your Name and role}} Their Email: {{Their EMail}} Their Name: {{Their name}}

Create 20 FAQ questions about: {{topic}}

Write a marketing campaign outline about {{topic}} using the 'Scannable Content' framework to create content that is easy to scan and read quickly for {{ideal customer persona}}. Include clear headings, bullet points, and short paragraphs to make the content more accessible and effective.