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Self-assess your content
for quality and people-first
approach
Evaluating your own
content against these questions
will help you determine if the
content you're creating is
helpful, reliable, and aligned with
a people-first approach. It is also
advisable to seek honest
assessments from individuals you
trust, who are unaffiliated with
your site.
Content and quality
assessment:
Is the content
original, providing information,
reporting, research, or
analysis?
Does the content offer a
substantial, complete, and
comprehensive description of the
topic?
Does the content provide
insightful analysis or interesting
information beyond the obvious?
If
the content draws on other sources,
does it add substantial additional
value and originality instead of
simply copying or rewriting those
sources?
Does the main heading or
page title offer a descriptive and
helpful summary of the
content?
Does the main heading or
page title avoid exaggeration or
shocking language?
Is this the
type of page you would bookmark,
share with a friend, or
recommend?
Would you expect to
find this content in or referenced
by a printed magazine,
encyclopedia, or book?
Does the
content provide substantial value
when compared to other pages in
search results?
Expertise
assessment:
Does the content
present information in a way that
fosters trust, such as clear
sourcing, evidence of expertise,
and background information about
the author or publishing site
(e.g., links to an author page or
an About page)?
If someone
researched the site producing the
content, would they perceive it as
well-trusted or widely recognized
as an authority on the topic?
Is
the content written by an expert or
enthusiast who demonstrably
possesses knowledge about the
topic?
Does the content contain
any easily-verified factual
errors?
Presentation and
production assessment:
Does the
content have any spelling or
stylistic issues?
Is the content
well-produced, free from sloppiness
or hastiness?
Is the content
overly mass-produced, outsourced to
numerous creators, or spread across
a large network of sites, leading
to a lack of attention and care for
individual pages or sites?
Does
the content have an excessive
number of ads that distract from
the main content?
Does the content
display well on mobile
devices?
People-first content
evaluation:
To evaluate if
you're creating people-first
content, answer "yes" to
the following questions:
Do you
have an existing or intended
audience for your business or site
that would find the content useful
if they came directly to you?
Does
your content clearly demonstrate
first-hand expertise and in-depth
knowledge, such as from using a
product, experiencing a service, or
visiting a place?
Does your site
have a primary purpose or
focus?
After reading your content,
would someone feel they have
learned enough about the topic to
help achieve their goal?
Will
someone reading your content leave
with a satisfying
experience?
Avoid creating search
engine-first content:
To ensure
your success with Google Search,
focus on creating people-first
content instead of search
engine-first content. Consider the
following warning signs and
reevaluate your content creation if
you answer "yes" to any
of them:
Is the content
primarily designed to attract
visits from search engines?
Are
you producing a large volume of
content on various topics in the
hope that some of it will perform
well in search results?
Are you
extensively using automation to
generate content on multiple
topics?
Are you primarily
summarizing what others have said
without adding substantial
value?
Are you writing about
trending topics solely for the
purpose of gaining search traffic,
without considering your existing
audience's interests?
Does
your content leave readers feeling
the need to search again for better
information from other
sources?
Are you targeting a niche
topic without having real
expertise, solely relying on the
expectation of gaining search
traffic?
Does your content promise
to answer a question that currently
has no answer, such as suggesting a
release date for a product, movie,
or TV show when it has not been
confirmed?
Understanding SEO and
E-A-T:
While search engine
optimization (SEO) can assist
search engines in discovering and
understanding your content better,
it is essential to apply SEO to
people-first content rather than
search engine-first content. For
best practices in SEO, refer to
Google's own SEO
guide.
Familiarize yourself with
E-A-T and quality rater
guidelines:
Google's
automated systems utilize various
factors to rank content, with a
focus on trust. Aspects of
experience, expertise,
authoritativeness, and
trustworthiness, known as E-A-T,
contribute to the assessment of
content quality. Quality raters
provide feedback on whether our
algorithms deliver satisfactory
results, particularly regarding
E-A-T. Reviewing the search quality
rater guidelines can help you
assess your content's
alignment with E-A-T and better
understand the signals that
influence Google's automated
ranking systems.
Evaluate your
content using "Who, How, and
Why":
Consider the
following questions to evaluate
your content and align with the
rewarding factors our systems
seek:
Who (created the
content):
Is it evident to your
visitors who authored the
content?
Do pages feature a byline
when expected?
Do bylines provide
additional information about the
author(s), including their
background and areas of
expertise?
Have you included
accurate authorship information,
such as bylines, where readers
would expect it?
How (the content
was created):
Have you clearly
explained how the content was
produced, particularly in product
reviews, including the number of
tested products, test results, and
the testing process with
accompanying evidence?
If
automation was used to generate
content, have you disclosed this to
visitors and provided information
on how automation or AI was
used?
Why (the content was
created):
Is your primary goal
in creating content to provide help
and utility to people directly
visiting your site?
Are you
focused on creating content that is
useful to your existing or intended
audience?
Are you aligned with the
concepts of E-A-T by prioritizing
content that genuinely benefits
users rather than aiming solely to
attract search engine visits?
Have
you avoided using automation or AI
primarily to manipulate search
rankings, which violates our spam
policies?