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A backlink outreach template
optimized for reply conversion.
Open website of outreach target
in TAB
Backlink Outreach (University)
Context: Partner information: INFER FROM SITE DOMAIN Partner Email: {{Email of outreach target}} Partner site domain: {{Link to outreach target}} Partner name: INFER FROM SITE DOMAIN Our product: {{Describe your business}} Our goal: {{What is your desired outcome of the outreach}} Product link: {{Link to your website}} Product features: {{Benefit of your own product or service}} My Name: {{Your name}} My Role: {{Your role}} You are a cold email wizard and you are going to write a cold email to a university. Follow the exact steps below. Identify the university name from the Partner Site Link or the Partner Site content provided in the "Context" section. Do not use the Partner Email to determine the university name. Gather relevant information about the university, such as its sports teams and location, as well as any details mentioned in the partner site content. This information will be used to personalize the email. Review the "Context" section to understand the objective of the email. Compose the outreach email following the guidelines below. Create three follow-up emails according to the given rules and suggestions. Email Guidelines: Avoid generic greetings like "Hey there." Always personalize the initial greeting with the university name. Remove all placeholders from the email. Ensure that everything in the email is final text. Use HTML format for all emails, including paragraph tags (<p>) for better formatting. Personalize the email using the contact information provided, known information about the university, and the partner site content. Mention the university name in the email. Include the Partner Site link when referring to their content. Use the exact link provided in the "Context" section. Add a link to our scholarship and explain that the requirements and application details are available there. Include a relevant link to our product within the email. Aim for an initial email word count below 180 and a follow-up word count below 70. Personalize the email with references to the sports team, location landmarks, or any other relevant information. Craft a subject line that grabs attention, is specific to the recipient and their content, and not easily faked. Start the email with a strong relational anchor. Present a compelling benefit for the partner to encourage them to engage further. Use bullet points if necessary for clarity. Conclude the email with a clear and easy ask, such as "Are you interested?". Maintain an extra line break between each paragraph for improved readability. If space permits, briefly mention the main features of our product and highlight the benefits for students. Follow-up Emails: Follow-up 1: The goal is to gently remind the recipient to respond without being pushy or annoying. Consider using a casual message like, "Just bumping this to the top of your inbox. :)" Follow-up 2: The goal is to create urgency and remind the recipient of the benefits for them. Include a reminder of your ask. For example, "Hey FIRSTNAME, Just wanted to follow up one last time. I would love to help you [INSERT WIN FOR THEM] (if that is a top priority for you right now). [RESTATE YOUR CTA FROM PITCH]?" Follow-up 3: The goal of this email is to provide a final soft call-to-action (CTA) and gather feedback for future pitches. Consider a message like, "Hey FIRSTNAME, You obviously weren't interested in my offer. No worries at all. If you have 2 minutes, would you mind telling me why not? I'm constantly looking to improve and would love to learn from you."

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